MEET LONZIE GREENE
Who Am I?
Hi, I’m Lonzie, affectionately known as Mr. Flip Your 401(k). I grew up in a middle-class neighborhood in Dallas, Texas where I learned the value of hard work and perseverance from my parents. They worked tirelessly, at times holding two jobs, to make sure my sister and I were taken care of. Watching them hustle to make ends meet shaped my perspective on money. But like many others, I believed the traditional route was the only way to financial stability—work hard, get paid, and retire one day.
However, as I got older, I realized that simply following this path wasn't enough to achieve the kind of financial freedom I wanted. I always knew there was something more I could do to break free from the cycle of living paycheck to paycheck.
As a young man, I found myself in situations where I was scrambling to make ends meet, wondering if I could ever get ahead. This feeling of being stuck in the system—no matter how much I worked—was something I had to break free from.
The Corporate Lifestyle, the Rat Race, and the Wake-Up Call
As I began my career in the retirement benefits and finance industry in Corporate America, I moved from role to role, trying to climb the ladder to get paid more, only to find myself back in the same place each time—working hard, but struggling to make a real impact on my finances.
I was living paycheck to paycheck. I had student loans, credit card debt, and was faced with the reality that I didn’t know how I was going to feed my first-born son or fill my gas tank. I couldn’t even afford a full tank of gas. I used to fill it halfway, so I knew something had to change.
In 2007, I took a bold step and used the only money I had saved over the years which was $6,000 from my 401(k) to seed a business. With that money, I started a nonprofit organization that I grew into a half-million-dollar operation.
For ten years, I ran the operation and learned some tough lessons—how to make payroll, how to navigate financial instability, and how to create wealth.
My City
Dallas, TX
Education
Bachelors Business Admin/HR Organizational Behavior
My Favorite Book
Life changing book was the Cash Flow Quadrant
by Robert Kiyosaki
My Favorite Hobby
Floatation Therapy, Reiki, Sound Meditation, Hiking, etc...
My Type of Music
70s and 90s RnB, 90s Rap, Neo Soul
My Favorite Sports Team
Dallas Cowboys, Dallas Mavericks
Other Fun Fact
I have traveled across country supporting the Dallas Cowboys. Have been to over 10 NFL stadiums.
But when regulatory changes shut the business down, I found myself back in the corporate world, more determined than ever to build wealth on my own terms.
I continued to work hard in corporate, and eventually evolved in corporate and became a Retirement Plan Manager, helping people save for their futures, and I was making good pay. I achieved what some call, “The Golden Handcuffs” of six figures.
But admittedly in spite of that and my success with my business, I didn’t feel like I was taking my own financial future seriously.
We were coming out of the COVID pandemic in 2022 that I experienced a significant wake-up call. I was at my employer and one day decided to look at my 403(b) retirement plan balance and saw that it had dropped by $60,000.
That was the moment I realized that the traditional systems—like a 401(k)/403(b)—were not enough to ensure financial freedom and secure my future. I was doing everything I was told to do, and still, the system was letting me down.
I knew I had to think differently and find a way to take control of my finances once and for all.
Finding My Way to Freedom: The Employed Entrepreneurial Transition
That wake-up call sparked a shift in my mindset. It led me to meet a mentor who introduced me to a new way of thinking —the concept of using life insurance as a tool to build wealth.
I realized that life insurance wasn’t just about death benefits, but could be a powerful vehicle for investing, paying off debt, and creating financial freedom.
At the same time, I knew I needed to take more risks to help me get out of the corporate grind and build something bigger or at least live out bigger dreams than what a sole W2 job could provide me. Not only now but in the future.
Since then, I’ve diversified—becoming a real estate investor, life insurance agent, and even started a car rental service for side income.
With these ventures, I’ve been able to build multiple streams of income and work towards true financial freedom. What I’ve learned through this journey is that success doesn’t come from working harder, but working smarter.
By leveraging tools like whole life insurance, real estate investments, along with other sources of income, I’m finally on the path I’ve always wanted—debt-free, with a plan to get paid for life, become my own bank, retire comfortably, and leave a legacy for my family.
I’m now passionate about helping others, especially corporate professionals who feel stuck like I did, build wealth and create their own paths to financial freedom.
My mission is to show you that you don’t have to just be an employee, and that you can put a plan in place where you can take control of your financial future no matter where you start.
FREE E-Book Reveals...
How to Get Paid for Life & Retire Comfortably Using a Little-Known Life Insurance Strategy —Without Relying on the Stock Market or a 401(k)
Discover the strategy wealthy families use to create lifetime income —without gambling on Wall Street.
"The real measure of your wealth is how much you'd be worth if you lost all your money."
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